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Stray Pawsitive

An Animal Rescue, Rehabilitation and Adoption App.

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The Problem

Stray animals are often neglected and left to fend for themselves, with limited help available. In remote areas and small towns, the challenges are even greater due to the lack of resources and expertise required to rescue and care for these animals, including veterinary hospitals and doctors.

The Goal

Creating an app which allows users to rescue, adopt, rehabilitate stray animals and catering to the user needs on the basis of the problems, analyzing the patterns in problems faced to create a viable app. 

Through user interviews and empathy mapping, I identified a common challenge among target users: they struggle to rescue animals due to limited funds, lack of accessible hospitals, and difficulties in taking timely action. This makes their goal of saving and caring for pets, fosters, and street animals a daunting and often overwhelming task.

Understanding the User

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Personas

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Name : Surena

Occupation :

Student

Age : 25

“I want all the animals in my care to live happy, healthy and full lives.” 

 

 

About 
Surena is a student at a university. She lives in a remote place and takes care of the street animals in her area, be it cows, dogs or cats. She even has pets at home but the veterinary hospital closest to her location is 3 hours away so she finds it difficult to provide necessary treatment to her street animals or even her own pet. She feels disheartened that she cannot take care of all the animals that she looks after due to the lack of basic facilities and timely care and treatment in case of emergencies. 

 

Qualities 
Animal lover 
Takes care of street animals
Compassionate

Core needs 
Animal care helpline
Adoption facilities for animals 
Online consultation for animals 
Online medicine delivery 
House visits 
Neuter/ Spay Sponsors 

Goals 
Taking care of street animals in her area efficiently 
Providing the animals under her care with the basic needs and timely medical intervention 

Frustrations 
Lack of basic facilites for animal care in her area
Difficulty in taking care of all the animals by herself 

 

 

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Name : Karan 
Occupation : Rescue worker 
Age : 45

Goals

Attending to every animal distress call

Taking care of animals at his NGO

“I am a rescuer not only at work, but also at home. That’s why I want to do my best to become a voice for the voiceless.”

Frustrations

Not being able to attend to every case

Being overburdened and overworked due to the lack of volunteers and manpower

 

About

Karan is an NGO worker at an animal rescue NGO in a big city. He works to help stray animals like cows, dogs, donkeys, cats, etc who are in distress by attending to calls made by concerned civilans. He attends to several cases every day but feels overburdened at the end of the day on not being able to attend to every individual case due to the volume of calls and the comparitively lesser number of NGO volunteers.

 

Qualities

Rescues street animals in distress

Compassionate

 

 

Core needs

Adoption of stray animals

Rescue wait list

Vet on call

Online Rescuers community

 

Value Proposition

Accessibility

  • Remote access online

  • Book appointment 

  • Vet house visit

  • Toll Free Animal helpline

  • Order Medicines online

Insightful

  • Report Animal cruelty

  • Sponsor surgery

  • Adoption

Community

  • Rescuer's community Tab

Competitor Research

I analyzed some existing products on the market with the same target users and offering to come up with the gaps that need to be bridged and improved upon to enhance the user experience. 

Key Competitors

Let it Wag

Friendicoes 

Voice for voice

People for animals

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Strengths

  • Insightful features such as missing animal bulletins, sponsoring spay and neuter surgeries, fundraising, adoption, foster homes, physical animal shelters, animal ambulance

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Opportunities

  • Online remote consultation   

  • Better community  engagement for animal lovers and rescuers   

  • Incentives provided on the app for being involved in rescues

  • Engaging content   

  • Senstitization campaigns       

  • Animal helpline that connects to nearby vets/rescues based on location

  • Feature to order medicines online

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Weaknesses

  • Most competitors don’t have an app and are difficult to be contacted due to the volume of calls placed everyday due to which they cannot attend to every single call.

  • Let it wag has an app for real time rescuing but no option for online consultation with veterinary doctors.

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Threats

  • Lack of consumer awareness

  • Growing apprehension and phobia towards stray animals

Information Architecture

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Storyboarding

Macro Storyboard

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Micro Storyboard

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Digital Wireframes

Login Screens

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Remote Consultation

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Appointment Screens

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Community Screens

Prototyping and Testing

Using the lo-fi digital wireframes to create a low-fi prototype, I conducted a usability study to find out about the possible areas of user flow disruption, the effectiveness of the app and the time taken to complete tasks to asses its efficacy. 

Usability Study 

I conducted a usability study on a pool of 6 participants to test the efficacy of app. 

 The usability study is aimed at finding out the user experience of the app while using

some of the key features : Remote consultation, Appointment booking, Community and rescue. 

  • Unmoderated usability study

  • Location: Remote, India 

  • Length: Each session will last 5 to 10 minutes, based on a list of prompts

  • Animal lovers and pet owners 

  • Age : 18-60

  • 3 Females, 3 males

Affinity Diagramming and Identifying insights

After affinity diagramming, it was clear which features were hard to access, where the users felt stuck, and what more could be added to make the user experience more satisfying.

Card Sorting

Participant felt confused completing tasks which were not directly on the main screen

Navigation

One menu listing

all features seems to be missing

Some navigation

points are confusing and misleading

Similar set of features should be combined or streamlined to improve navigation

Features

"Features should not clash and should be clearly demarcated" 

"There should be a common entry point for the features" 

Labels

Participants felt that every menu should have a description

"Some menu options are ambiguous"

Iteration

Priority 0 

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,  Insight : Users need a clearly demarcated menu with all additional features for easy access



Theme : For most users, it’s not immediately clear which features are in user and which features are in                      menu options

Theme : Not everyone is easily able to navigate through options which are not immediately accessible

,  Insight : Users need a common access point with easily distinguishable features for ease of access                          clear navigation



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Community tab taking excess space on the home screen

Addition of Carousel displaying extra features

Priority 1 

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Theme : View report option is not immediately accessible for most users

,  Insight : Users need view report option separately



Design System

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Going Further

Partner with local animal shelters and rescue groups: To increase the impact of Stray Pawsitive,  to reach a broader audience and provide more opportunities for pet adoptions. 
 

Conduct further user testing and implement more features to make the app more accessible and user friendly

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