akanksha mishra
GRAPHIC DESIGN PORTFOLIO
Packaging Design
Cloudy's Ice creams
Project Description: This project involved designing packaging for an ice cream brand. The goal was to create high-quality, friendly designs with a vibrant and bright color palette in an illustrative style.
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Visual Identity
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Bright and playful color palette
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Summery vibe with shades of yellow, orange, and red
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Cardboard box with detachable lid for easy access
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Playful and whimsical design captures essence of product
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Visually appealing and enticing for potential customers
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Nut Mania : Chocolate Spread
Project Description: The aim of this project was to design a visually appealing and engaging packaging for a new chocolate spread product. The packaging should reflect the premium quality and rich taste of the product while also appealing to a wide target audience. The packaging design should be creative, innovative, and unique, setting the product apart from competitors on the shelf.
Visual Identity
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Color palette: Light mustard yellow dominates with dark brown and white accents.
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Typography: Bold and playful font for "Nut Mania!" and simple font for other text.
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Imagery: Hazelnuts flying around the product name and an image of the chocolate spread.
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Overall design: Playful and eye-catching design with a focus on the nutty flavor, bold typography, and warm and inviting color palette.
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Chocolate Bar Design
Project Description: The aim of this project was to
create a visually appealing packaging design for a line of artisanal compound bars that showcases the quality and uniqueness of the product.
Target Audience: Chocolate lovers and gourmet food enthusiasts who appreciate high-quality, artisanal products.
Visual Identity
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Color palette: Rich browns and silver with accents of white, adding a touch of luxury with metallic feel.
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Typography: Sans-serif fonts, adding elegance and uniqueness.
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Imagery: Simple and elegant graphic elements of a stylized cocoa bean highlight artisanal and handcrafted nature of the product.
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Texture: Textured paper or raised embossed finish for a premium, tactile feel.
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Crunch Bar Design
Project Description: The aim of this project was to
create a minimal but impactful packaging design to highlight the "crunch" factor of the product.
Target Audience : Anyone with a sweet tooth
Visual Identity
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Color palette: Playful pink and light skin tone dominate the color scheme, with dark brown and white accents for richness and sophistication. Pink adds youthfulness, while brown adds a touch of luxury.
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Typography: Bold, modern sans-serif font for the product name and flavor description. Bold font creates energy and excitement.
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Imagery: Simple graphic element on front, featuring bold font and playful pattern of written text, emphasizing the product's fun nature.
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Texture: Smooth, glossy finish adds a sleek and modern feel, enhancing the product's energetic and playful vibe.
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Seasoning Bottle Design
Project Description: The aim of this project was to design a line of seasoning products. The design had to be minimalistic but descriptive of the nature of the product with a fun and quirky vibe. The project also aims to design a line of gourmet seasoning bottles for a high-end approach. The seasoning bottles will be marketed towards home cooks and professional chefs who are passionate about cooking with high-quality, flavorful ingredients.
Visual Identity
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Color Palette : A bold and vibrant color palette dominated by shades of green, black, brown, orange, and red. Green is the primary color, giving a natural and fresh feel to the design, while black adds sophistication.
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Flavors : Eight different flavors, including BBQ, Peri Peri, Pizza, Pasta, Oregano, Rosemary, Thyme, and Chili Flakes. Each flavor is represented by a unique color, creating a cohesive visual identity for the line.
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Typography : Simple and clean sans-serif font for easy readability. Bold lettering for the product name and smaller font for the flavor description creates hierarchy and directs attention.
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Imagery : Graphic elements of the respective herb or spice on the front of the packaging. White space creates a clean and uncluttered look, allowing the product to stand out on the shelf.
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Texture : The use of a matte finish adds a tactile element to the packaging, giving a sense of groundedness and naturalness to the design.
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Note: This packaging design effectively conveys the fresh and natural qualities of the product while providing a visually appealing and easily identifiable product to the consumer.